Theeya: Silver Jewelry with Soul and Story

HerStoryBegins Entrepreneur Spotlight By Priyanka Puppala, Writer & Curator at AIWB

As part of the HerSToryBegins series at AIWB, I am proud to spotlight Seema Rayudu Chintamneedi, a visionary jewelry artist and founder of Theeya: Jewels by Seema LLC. Her inspiring journey from childhood fascination to building a brand that celebrates Indian craftsmanship and redefines modern silver jewelry speaks volumes about purpose, heritage, and entrepreneurial courage.

Theeya: Silver Jewelry with Soul and Story

"Jewelry gives me the power to express all my emotions. It is a form of self-reflection."

From admiring the intricate heirlooms in her family to becoming a jewelry designer herself, Seema's connection to silver was always rooted in emotion and artistry. What began as a personal passion for handcrafted jewelry evolved into a broader mission: to curate and create pure silver collections that are not only beautiful but also meaningful.

Her brand Theeya, was born out of a desire to bridge tradition and innovation—offering jewelry that speaks to identity, confidence, and cultural elegance. Seema’s pieces are designed to resonate across generations, serving as both statement and heirloom.

The Spark That Started It All

Seema’s love for silver jewelry became the foundation for Theeya: Jewels by Seema LLC, a brand that curates exquisite pure silver jewelry for the modern woman. Her journey began with a simple yet profound realization: that jewelry can be a powerful tool for empowerment and expression.

Seema saw a gap in the market—authentic silver jewelry that blended Indian traditions with modern sensibilities was hard to find. Inspired by this need, she built Theeya from the ground up, with a vision to make silver jewelry an everyday expression of self, rather than something reserved only for traditional wear.

Breaking Style Barriers

"Jewelry is just to be worn in a certain attire, but I wanted to break that norm."

With Theeya, Seema is redefining how we wear silver jewelry. Her collections are meant to be styled with jeans or saris, brunch outfits or wedding ensembles. She believes jewelry should move with you, not restrict you.

Her fearless experimentation allows her to craft pieces that are as comfortable at a family gathering as they are at a corporate meeting. It’s this sense of freedom and adaptability that customers adore.

Designing Jewelry That Connects

"I do get some texts from my customers. They share their pictures, and they said that they got multiple compliments."

Theeya isn't just a brand—it’s a community of women who feel seen, celebrated, and confident. Seema regularly receives photos and stories from customers expressing how her jewelry made them feel powerful, elegant, and appreciated. Many of these customers become repeat clients, often sharing their work with friends and family.

Her jewelry becomes more than an accessory; it becomes part of her customers’ milestones, memories, and self-expression.

Expanding with Purpose

"I'm launching multiple collections right now. I don't want to limit my collections just for a certain age group."

Seema’s creative vision extends beyond women. She is currently working on a teen collection inspired by her daughter, blending youthfulness with cultural identity. She’s also venturing into men’s jewelry—crafted with strength, elegance, and purpose—responding to a growing demand for inclusivity in the jewelry space.

Her collections are always evolving, but her core value remains the same: jewelry for all.

Marketing Challenges and Growth

Like many entrepreneurs, Seema faced hurdles in marketing her brand in a saturated space. With no formal background in advertising, she initially struggled with visibility. But her determination led her to seek guidance, invest in professional branding support, and hire a social media manager. With time, consistency, and creative content, Theeya began to shine online. Today, her Instagram is a blend of inspiration, culture, and elegant jewelry that speaks directly to the hearts of her followers.

Global Vision: Jewelry as Cultural Connection

"I want to introduce this to westerners... they can promote our culture in their communities as well." Seema doesn’t see her jewelry as limited to Indian audiences. She believes her designs can serve as a bridge for cultural appreciation and awareness. Through elegant craftsmanship and storytelling, she introduces global audiences to Indian artistry, making cultural wear universal, wearable, and warm.

Whether it’s an Indian woman reconnecting with her heritage or a Westerner discovering silver artistry for the first time, Theeya speaks to all.

Lessons in Resilience

Seema’s entrepreneurial path reminds us of a simple truth: success doesn’t come overnight. It’s the product of consistent effort, belief, and learning. Her message is clear—never give up, trust your process, and let passion guide your steps.

A Legacy of Empowerment: "Believe in yourself and your passion, and you will be successful."

Through Theeya: Jewels by Seema LLC, Seema is building more than a jewelry business—she’s building a legacy rooted in empowerment, elegance, and cultural celebration. Her story inspires aspiring entrepreneurs to pursue their dreams, break conventions, and create with purpose.

Follow & Support Theeya

Website: www.theeyajewels.com

Instagram: @theeya.jewels

Facebook: THEEYA Jewels by Seema

Email: theeyajewels@gmail.com