Desi Women-Owned Business Welcome to Desi Women-Owned Businesses in Austin! Discover Austin's vibrant Desi community's incredible talent, creativity, and entrepreneurship. This platform connects you with a diverse range of women-led businesses offering everything from authentic cuisines and handcrafted goods to innovative tech services, wellness solutions, and more. Whether you’re looking for unique products, expert services, or a way to support local entrepreneurs, you’ll find it here. By choosing these businesses, you’re not just shopping—you’re celebrating Desi women's passion, dedication, and cultural richness shaping Austin’s business landscape. Thank you for supporting our community and empowering women entrepreneurs to thrive!

Grants Guide Austin Indian Women in Business Inc. (AIWB) is committed to helping women-owned small businesses and nonprofits understand and access the world of grants, funding tools, and government support. While AIWB does not offer direct financial grants, we provide informational resources, mentorship, and guidance to help you explore public, private, and community-based funding opportunities.

Desi Women-Owned Business Welcome to Desi Women-Owned Businesses in Austin! Discover Austin's vibrant Desi community's incredible talent, creativity, and entrepreneurship. This platform connects you with a diverse range of women-led businesses offering everything from authentic cuisines and handcrafted goods to innovative tech services, wellness solutions, and more. Whether you’re looking for unique products, expert services, or a way to support local entrepreneurs, you’ll find it here. By choosing these businesses, you’re not just shopping—you’re celebrating Desi women's passion, dedication, and cultural richness shaping Austin’s business landscape. Thank you for supporting our community and empowering women entrepreneurs to thrive!

About Us Austin Indian Women in Business (AIWB) is a dynamic and supportive community dedicated to empowering Indian women entrepreneurs, professionals, and mompreneurs in Austin, Texas. Our mission is to foster a thriving network where Indian women can connect, share resources, and collaborate to achieve their business and professional goals. | Our Mission Our mission is to empower Indian women in Austin by providing the resources, support, and opportunities they need to succeed in their entrepreneurial and professional endeavors. We strive to enhance financial independence, leadership skills, and business acumen among our members. Priyanka Puppala Founder & President Priyanka Puppala, a passionate entrepreneur and advocate for women's empowerment, founded Austin Indian Women in Business Inc. (AIWB) with a vision to create a supportive community for Indian women entrepreneurs in Austin. Her journey began as an immigrant, navigating the challenges of motherhood and business, and led her to establish AIWB as a platform where women could network, share knowledge, and grow their businesses. Priyanka is also the founder of MISS Mominstylestore, a business specializing in breastfeeding-friendly clothing, inspired by her own experiences as a new mother. Her dedication to empowering women through business, community, and entrepreneurship has made AIWB a strong voice for Indian women entrepreneurs in Texas. Hiral Patel Hiral Patel joined Priyanka as Co-Founder of Austin Indian Women in Business Inc. (AIWB), with a commitment to empowering Indian women in entrepreneurship. Leveraging her entrepreneurial background, Hiral supports AIWB’s mission by organizing community events, facilitating networking opportunities, and strengthening professional connections. Her contributions have helped position AIWB as a trusted platform where women can share knowledge, build networks, and access resources to grow their businesses. | Board Members Priyanka Puppala President & Treasurer Rohini Kummitha Vice President Harika Thupkar Board Member Sachee Nahata Arroyo Legal Advisor | Our Teams Utsav mela Hiral Patel Satvik Indian Cuisine & Navrang Collections Vaishali M Security Engineer Meena Karthik Rukhmini Jewelers Start Business Guide Pallavi Mathur LaungElaichi Dhivya Gandhi Mentors Priyanka Puppala MISS Shop Talk Rohini Kummitha Million Ragaas Rushika Goud Business Owner Anusha Alva Desi Litti Inventory & Service Provider Seema Rayudu Theeya Jewels Rohini Kummitha Million Ragaas Priyanka Puppala MISS Workshop Team Deepa Gheewala Avish Creations Pallavi Mathur LAUNGELACHI Vaishali Mahavratayajula Security Engineer Volunteer Team Nithya Dev LAKSHA Podcast Varun Kapur Jai Desai DJ Solanki Anusha Alva Volunteer Opportunities Are you passionate about supporting women entrepreneurs and creating a lasting impact in the business community? Austin Indian Women in Business (AIWB) welcomes dedicated volunteers eager to empower women through mentorship, event support, community advocacy, and marketing outreach. Whether you can offer a few hours or a long-term commitment, your skills and passion can help drive meaningful change. Join us in fostering opportunities, building networks, and strengthening women-led businesses—because when women thrive, communities flourish! Become Volunteer Partnership Opportunities At AIWB (Austin Indian Women in Business), we believe in the power of collaboration to uplift and empower women entrepreneurs. We invite organizations, corporations, and community groups to partner with us in creating opportunities through mentorship, business development, funding support, and educational initiatives. By partnering with AIWB, you can contribute to a thriving women-led business ecosystem, enhance brand visibility, and connect with a network of driven entrepreneurs. Let’s work together to create impactful partnerships and build a stronger, more inclusive business community! 🚀 Interested? Contact us at info@aiwbcommunity.com to explore partnership opportunities. Become Partner

CONNECT WITH US TODAY Austin Indian Women in Business welcomes you to connect with us today! We are here to support and empower Indian women entrepreneurs in Austin. Join our community to network, access valuable resources, and explore growth opportunities. Let's thrive together in your business journey. Visit our website for events, resources, and membership details. +1 (512) 964-2324 +1 (737) 308-0138 Austin Indian Women in Business Street Austin, TX 78701 info@aiwbcommunity.com admin@aiwbcommunity.com Send Message Thanks for connecting with us! For Entrepreneurial Development Panel (EDP) edp@aiwbcommunity.com

Empowering women entrepreneurs with data insights. Join AIWB Community for market research tailored for women entrepreneurs. The vibrant entrepreneurial spirit among Indian women in Austin showcases both the variety of services offered and the diverse audiences they serve. Diversity Analysis The sources showcase a high degree of diversity in business types, ranging from traditional clothing and jewelry to modern services like AI video generation and life coaching. This indicates a vibrant and varied entrepreneurial ecosystem within the "Austin's Indian Women In Business" network. However, within some broad categories like clothing and jewelry, there is significant overlap. This overlap suggests that while there is a rich tapestry of offerings, there may also be a competitive landscape in certain sectors, particularly those that are more traditional. Audience Base Analysis The audience base varies greatly depending on the business. Many target women (clothing, jewelry, beauty services), families (photography, kids' activities, event planning), and individuals seeking specific services (tutoring, coaching, real estate). Businesses offering food and event-related services cater to a broad audience, including individuals, families, and corporations. This diversity in target demographics reflects the adaptability of the businesses within the network, allowing them to meet the needs of different segments of the community effectively. In conclusion, the analysis of diversity and audience base within Austin's Indian Women in Business network reveals a dynamic and multifaceted entrepreneurial landscape. The variety of business types and the broad range of target audiences highlight the innovative spirit and resilience of these entrepreneurs. Emerging Trends and Concentrations Strong Representation in Fashion and Jewelry: The data suggests a significant number of women entrepreneurs in the clothing/fashion and jewelry sectors within the Austin metropolitan area. This could indicate a strong local market or a reflection of common passions and accessible entry points for women entrepreneurs. Growing Food and Event Services Sector: The presence of numerous food trucks, catering services, and event-related businesses highlights the vibrant local event scene and the entrepreneurial spirit in the culinary field. Geographic Concentration: The concentration of businesses in Round Rock, Austin, Leander, Cedar Park, and Pflugerville likely reflects the population distribution and economic activity in the northern suburbs of Austin. Service-Based Businesses: A significant portion of the listed businesses are service-based, indicating a trend toward leveraging skills and expertise in areas like coaching, beauty, events, and financial services. Online Presence: Many businesses list websites and social media handles, suggesting a strong reliance on digital platforms for marketing and customer engagement. This more detailed analysis provides a richer understanding of the types and locations of women-owned businesses within the provided data. Further research could involve analyzing the specific niches within these categories and the competitive landscape in different locations. Inference Based on Business Type (Which is More Profitable) High-Value, Low-Volume Businesses Businesses that focus on high-value items, such as designer clothing, fine jewelry, or large-scale event management, often enjoy higher profit margins per transaction. These businesses typically operate on a low-volume basis, meaning they sell fewer items but at a significantly higher price point. The key advantage here is that even with fewer sales, the profit generated from each transaction can be substantial. However, the challenge lies in maintaining a steady flow of customers and managing inventory effectively. Businesses with Scalability Businesses that have the potential for scalability, such as online platforms, franchises, or those leveraging technology for efficiency, can achieve higher overall profitability. Scalability allows these businesses to grow without a corresponding increase in costs, leading to improved profit margins as they expand. For instance, an online store can reach a global audience without the need for physical storefronts, significantly reducing overhead while maximizing sales potential. This model often leads to sustainable growth and increased profitability over time. Service-Based Businesses with Specialized Skills Service-based businesses that offer specialized skills, such as makeup artists, coaches, and consultants, can command higher fees due to their expertise. These businesses often have lower overhead costs compared to product-based businesses, which can enhance profitability. The ability to charge premium prices for unique services allows these businesses to thrive, especially in niche markets where competition may be limited. However, their success heavily relies on the individual's reputation and marketing efforts. Conclusion In conclusion, while profitability can vary widely across different business types, understanding the characteristics of high-value, low-volume businesses, service-based businesses with specialized skills, and scalable businesses can provide valuable insights into potential profitability. Each business type has its unique advantages and challenges, and external validation is essential for making informed decisions. Diversity and Audience Base Analysis of Austin's Indian Women In Business This document provides an insightful analysis of the diversity and audience base within the "Austin's Indian Women In Business" network. It highlights the range of business types represented and examines the target demographics for these enterprises. The findings underscore tBest Business to Start (Inference Based on Data): Identifying the "best" business is subjective without success metrics. However, we can observe areas that might be relatively less saturated compared to highly competitive fields like women's clothing and jewelry in popular locations. Consider: Legal Disclaimer- Market research Austin Indian Women in Business (AIWB) – Market Research Report This Market Research Report has been compiled by Austin Indian Women in Business Inc. (AIWB), a registered 501(c)(3) nonprofit organization, based on data voluntarily provided by over 250 women-led businesses in our community. The contents of this report are provided for general informational, educational, and nonprofit research purposes only. While reasonable efforts have been made to ensure accuracy and relevance, AIWB makes no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability of the data, analysis, or conclusions herein. Nothing in this document constitutes business, legal, financial, or investment advice, nor should it be interpreted as such. Readers should conduct their own independent due diligence and consult appropriate professionals before making any business or investment decisions. AIWB, its board members, officers, volunteers, and affiliates shall not be held liable for any direct, indirect, incidental, special, or consequential damages arising out of or in connection with the use of this report or the information contained herein. Inclusion of any business in this report does not imply endorsement, recommendation, or validation by AIWB.

HerStoryBegins: Entrepreneur Spotlight Celebrating the journeys, resilience, and innovations of Indian women entrepreneurs in our community. HerStoryBegins is a signature AIWB initiative that shines a light on the inspiring stories of women who dared to turn their passion into purpose. This dedicated spotlight series honors trailblazers, change-makers, and creators—women who have built brands, businesses, and movements from the ground up. Each feature captures their unique paths—from challenges and transformations to triumphs and lessons learned—offering wisdom, authenticity, and motivation for others on a similar journey. Whether rooted in tradition, driven by innovation, or born from reinvention, every story in HerStoryBegins is a testament to the power of vision and action. Step into the world of real women making a real impact—because when one woman rises, we all rise. Theeya: Silver Jewelry with Soul and Story HerStoryBegins Entrepreneur Spotlight By Priyanka Puppala, Writer & Curator at AIWB As part of the HerSToryBegins series at AIWB, I am... Austin Indian Women In Business Jul 17 4 min read Stitching Dreams: How Rohini Kummitha Transformed Her Life Through Fashion As the curator of AIWB's HerStoryBegins series, I am honored to spotlight Rohini Kummitha, an engineer-turned-artist and the visionary... Austin Indian Women In Business Jul 13 4 min read How One Woman’s Chai Masala Became a Brand – The Long Elachi Journey By Priyanka Puppala, Writer & Curator at AIWB - as the curator of AIWB’s HerSToryBegins series, I have the unique opportunity to capture... Austin Indian Women In Business Jul 11 4 min read

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< Back Hiral Patel Co-Founder Hiral Patel, co-founder of AIWB, is deeply committed to empowering Indian women in business. Beyond her entrepreneurial experience, Hiral plays a vital role in shaping AIWB by mentoring women, organizing community events, and creating opportunities for networking and professional growth. Her focus on fostering meaningful connections within the AIWB community has helped women entrepreneurs gain the confidence, resources, and support they need to thrive. Hiral’s leadership is instrumental in making AIWB a trusted platform where women can collaborate, learn, and succeed together. 123-456-7890

Achieving Career Success with Pavi Theva Exploring Starting a Side Hustle A three-step framework for determining a side hustle includes evaluating passion, skills, and talents to identify the intersection, guiding a Soul-aligned approach. Passion involves understanding personal interests and areas of impact desired, while skills include acquired life, technical, and soft skills essential for the venture. Recognizing inherent talents might require coaching to uncover hidden abilities that naturally come to an individual. By aligning passion, skills, and talents, individuals can pinpoint a business idea or side project that resonates with their core values and abilities. "Passion, skills, and talents intersect to birth your business idea or side hustle in a Soul-aligned approach." Overcoming Lack of Clarity in Passion, Skills, and Talents Initial uncertainty in passion, skills, or talents shouldn't deter someone from starting; they can begin by focusing on the area they are clear about, like a particular interest or curiosity. Starting with a known passion, individuals can gradually delve into refining their skills and identifying their talents as they progress with their side hustle ambitions. Monetization plans can help clarify one's skill set and talent, paving the way for a more strategic and well-informed approach to business development. "Begin with what you're sure about, and as you proceed, clarity in skills and talents will naturally evolve to guide your business decisions." Overcoming Mental Barriers in Career Development Career coaches focus not only on developing ideas and action plans but also on addressing mental barriers like fear of judgment and failure, which often hinder progress. Clients commonly express fears of judgment from others, failure, rejection, and even success, questioning their abilities and adequacy. Understanding and identifying these fears rely on self-reflection and awareness of the thoughts that trigger these emotions. By recognizing and changing these negative thoughts, individuals can shift their energy towards growth and success. "When you start paying attention to what those thoughts are, what those fears are, you'll be able to understand what's really going on." Handling Fear of Failure, Rejection, and Success Fear of failure often stems from high achievers feeling pressure to maintain success and fear disappointing others by falling short of expectations. Overcoming fear involves practicing self-compassion, acknowledging the naturalness of these fears, and shifting focus from self-judgment to purpose-driven actions. Fear of rejection is another common barrier, leading individuals to worry about not being accepted or liked, hindering their progress. Fear of success, a less-discussed fear, centers around the uncertainty of handling increased responsibilities and juggling multiple roles effectively. "It's very human to have that, so first I think we need to approach it with a lot more self-compassion and self-L that hey, it's okay that you're feeling this way." Achieving Career Success through Personal Growth Personal growth is essential for business success as it correlates directly with the level of success one attains in their business. Establishing non-negotiables and boundaries, such as meditation, exercise, healthy eating, and breaks for self-care, forms a personal success system that aids in managing energy effectively. Prioritizing personal growth habits and managing energy efficiently can lead to increased productivity and effectiveness in work. Adopting an organized approach, planning daily activities based on work demands, and incorporating self-care routines contribute to better energy management and productivity. "Your business success is directly proportional to your personal growth." Strategies for Changing Money Mindset Encourage individuals to revisit early memories where they felt unease about money to uncover their ingrained beliefs. Help individuals identify and heal their money stories to transition to healthier views on earning and managing finances. Support individuals in shifting old money-related beliefs, addressing internal blocks, and fostering new perspectives on money. "A lot of shifting the old beliefs, clearing the block, and creating new beliefs is very common, especially with Indians and Indian immigrants regarding money barriers." Overcoming Barriers to Investing in Personal Growth Advocate for investing in personal growth over material possessions to foster long-term development and success. Allocate funds towards coaching, mentorship, and skill-building programs to continuously enhance personal growth. Create dedicated savings accounts for specific goals like business development or travel to facilitate planned investments in oneself. Stress the importance of building an emergency fund to mitigate financial instability during uncertain business phases. "It's really important to invest in yourself... I don't own a car because I don't feel the necessity to buy one. I usually invest in my growth like hiring a personal trainer, business coach, and being part of a business Mastermind program." Advantages of Outsourcing in Business Highlight the benefits of outsourcing tasks that drain energy and distract from core competencies. Emphasize the value of delegating admin, marketing, and other non-core responsibilities for improved efficiency and productivity. Share personal experience of hiring an assistant early on to focus on essential business functions and stay in the zone of genius. "Another area to invest is actually outsourcing and delegating some of the work that are energy drainers for you... I already hired my first assistant and that really helped me to be more efficient and stay in my zone of genius." Building a Team and Delegating Tasks Pavi emphasizes the importance of hiring different freelancers and team members for various initiatives to prevent exhaustion and focus on business growth. Identifying energy-draining tasks and outsourcing them is crucial for effective time management and maintaining productivity. Collaboration and service exchanges with individuals passionate about specific tasks can be beneficial for both parties. "If I do video editing, I would be exhausted. That's something I really cannot do. But there are some people who love video editing; that's what fills their cup." Building a Personal Brand Building a personal brand involves sharing authentic opinions, interests, and personal stories to connect with your audience. The core of personal branding lies in understanding the topics you are passionate about and sharing vulnerable experiences to resonate with others. Sharing personal stories and vulnerabilities is key to creating a strong and authentic personal brand that attracts like-minded individuals. "Why would someone want to work with me? It's because of my story, the experiences I've had, and the kind of language that I'm using and how I'm communicating my ideas." Importance of Networking for Business Growth Networking plays a vital role in business, especially in finding new clients and opportunities for growth. Pavi admits that initially, she neglected networking due to feeling isolated and struggling to find like-minded professionals in her niche. She highlights the significance of identifying individuals with common values and missions for effective networking to gain support, advice, and energy. "Networking is really taking some time to research and figure out who are the right people you want to connect with and it's a lot of energy game." Building Genuine Connections and Networking Strategies Genuine connections are about engaging thoughtfully with others' content and responses, not just superficially commenting. Actively engaging with others' content and responding thoughtfully can lead to authentic connections. Engaging with others' content and reaching out with value-oriented messages can foster meaningful connections. Building genuine connections involves thoughtful engagement, not just surface-level interactions. Building a Successful Career with Long-Term Commitment Successful businesses require a long-term commitment despite the prevalent culture of instant gratification. Beware of the shiny object syndrome, where constantly jumping from one idea to another can hinder long-term sustainability. The key is to ground yourself, maintain clarity on your goals, and stick to a cohesive plan. "Culture of instant gratification versus business which requires a long-term commitment... you need to... become aware of that shiny object syndrome..." Three Critical Elements for Success: Clarity, Confidence, and Communication Clarity involves understanding your identity, purpose, and goals thoroughly. Confidence is overcoming self-doubt, fears, and building a strong mindset with self-trust and self-compassion. Communication is crucial for sharing your purpose with the world, advocating for yourself, and building your personal brand effectively. "If you ask me the secret for success I would say it's those three C's: Clarity, confidence, communication..." Age-Related Perspectives on Career Goals Individuals in their 20s and early 30s often prioritize earning money and seeking career advancement. Those in their mid-30s to 40s focus on meaningful work, achieving a balance between personal and professional life, and developing good habits and systems. Clients in their 50s, who may have financial stability, are more inclined towards finding purpose and identity beyond monetary concerns. "People in their 20s and early 30s are very money-oriented... in the mid-30s to 40s... they care about the inner work and the outer work... Clients in their 50s... wanting to get back on building their identity..." Achieving Career Success through Ayurvedic Practices The speaker discusses their post-meal routine, which involves drinking boiled water with coriander, cumin, and fennel. Before bedtime, they consume a powder made of fenugreek, anise, and black cumin to aid in colon cleansing and promote better sleep and metabolism. Embracing Ayurvedic wisdom helps them maintain a healthy mind and body, essential for their business success. "A lot of these hidden recipes... grounded in Ayurveda... I really follow a lot of those content and try to incorporate that for a healthy mind and healthy body." "A lot of these practices helps me... in that flow zone connected with the present moment and not be exhausted or tired." Balancing Outcome-Oriented Goals with Enjoying the Process The speaker's husband advised them not to fixate on outcomes but to relish the journey, encouraging them to stay present and enjoy the process. She acknowledges her tendency to focus on achieving goals, emphasizing the importance of finding joy in the pursuit rather than solely chasing outcomes. "He constantly reminds me... be in the present just chill enjoy the process... he never has end goals even though he's following his passion.” Productivity Hack: Taking Breaks for Rejuvenation The speaker's productivity hack involves taking breaks during focused work sessions to maintain concentration and energy levels. She integrates physical movement like walking or making tea during breaks to refresh her mind and body, ultimately boosting productivity. "rejuvenate yourself such an underrated tip but it really really helps a lot." Book FREE Clarity Session